Performance Marketing Advantage


	REO Liquidation

	• Customized REO Services • Advertising • Escrow Services • RealTraq Control Software • Real Estate • Asset Management Customized REO Services PMA has expanded its services to include REO sales for your Company. This will involve assessing the value of bank-owned homes, listing them in the local MLS system, and managing the sales process. PMA will be able to accurately value homes and expedite each sale with its highly skilled sales force. Performance Marketing Associates’ proposed services for your Company is outlined in further detail below. back to top
	Advertising With a proven track record of generating sales and traffic using traditional, grass roots, and out of the box campaigns, Performance Marketing Advantage has no rival in its ability to effectively advertise and market available properties. PMA will actively advertise and market each REO property for your Company.Targeted media campaigns drawing on this expertise include a mix of direct and indirect channels. back to top
	Complete Escrow Services and Proprietary Escrow Tracking Software Performance Marketing Advantage's full-service escrow department consists of a staff of dedicated transaction coordinators working to make the transaction between the seller, outside realtor, lender, and buyer a seamless process from contracts to keys. Performance Marketing Advantage has developed a state of the art transaction management system that has allowed PMA to manage and close more than 6,186 in the last three years. The PMA escrow tracking system will put your Company in control by providing real time information on open escrows, current listings, closings, and loan status, all from one centralized location. This application will allow your Company to easily view the status of each and every REO property. back to top
	PMA RealTraq Control Software Conceived by Ken Baxter, RealTraq is an all-inclusive, state-of-the-art information logistics solution that provides the Company with total control over all real estate sales and inventory. Built by a team of skilled professionals that employed cutting edge “.net” tools – and coupled with powerful Enterprise-class backend database SQL Server 2005 – RealTraq is ideal for the non-technical end user. RealTraq provides resources for managing and tracking real estate development projects, sales, closings, loan tracking, and related information. In fact, the system tracks the entire sales process: from the moment a prospect walks into a sales center to the successful completion of the sale to follow-through for repeat business and referrals. The system also manages and tracks traffic, contracts, pricing, and inventory, as well as customized documents and forms. It’s worth noting that RealTraq played a critical role during the condo conversion boom, helping PMA close more than 7000 homes, and allowing it to handle a large volume within a short period of time. Furthermore, RealTraq streamlines the efforts of the sales specialists, vendors, and affiliates by reducing errors through its intelligent masked field controls. RealTraq is capable of unparalleled scalability – allowing users, data, and traffic to double overnight without an interruption in service or downtime affecting the existing business. RealTraq also provides real-time accessibility of all data for managers and CEOs. This provides a global view of all properties – by state by city or by individual community. Key capabilities include Dynamic System and Intelligent Relational Customer Database: Dynamic System: Dynamic System generates reports that are exportable to PDF, Excel, and a host of other formats, simplifying analysis and data mining. Through custom reports and on-demand reporting capabilities (with integrated report builder functionality), the entire management team has access to real time snapshots of the active business model without forcing them to sift through reams of data. Intelligent Relational Customer Database: Intelligent Relational Customer Database allows for faster queries, and low database overhead ensures a system capable of outperforming similar modeled systems, reducing total operational expenses. These are only a few of the many capabilities offered by RealTraq to enhance business processes and take full advantage of critical marketing data that so many systems fail to leverage. back to top
	Real Estate For each REO listing, Performance Marketing Advantage will perform the following Real Estate functions: • Competitive pricing analysis • Enter property in MLS; shoot and post eight (8) digital photos • Create a personalized flyer for each property • Coordinate Realtor® events, caravans, and open houses • Advertise buyer home shows back to top
	Asset Management For each REO listing, Performance Management Advantage will perform the following property management functions: • Evaluate curb appeal and property presentation; re-key within 24 hours; affix lockbox • Coordinate install of property signage and flag • Inspect condition of listings on a regular basis, secure as needed (theft, vandalism, etc.) • Bid estimates delivered within 48 hours if repairs are needed for painting, landscape, carpeting, etc. • PMA’s proprietary RealTraq software will enable your Company to obtain real time status of each listing • The Asset Management Division, Performance Management Advantage, will coordinate working utilities for each property and ensure a smooth transition to buyer at closing • Coordinate repairs when required • Coordinate cleaning of listing before delivery to buyer back to top